The Denver area is known for its mountain-to-mountain snowfall, but it’s one of the least snow-filled places in the U.S. The region’s snowiest region, the Colorado Rockies, is the only place on the planet with a snow cover larger than the area in which the ski resort sits.
That makes the area the most popular for skiing in the country.
For some, the snow is all about the mountains.
“Snow skiing is a lot more fun when it’s not snowing in a snow-laden landscape,” said Jason Houser, owner of The Snow Ski Resort.
“I’ve had more snowboarders go to the mountains and come back because of it.”
The Colorado ski industry is in a slump.
The ski industry was up 2.4% in 2017, down from a 5.9% increase in 2016, according to a report from the National Ski Areas Association.
A lot of that has to do with the decline in ski touring and snowboarding.
In the first quarter of 2018, the ski industry lost 6,200 jobs, a decline of 1.5% compared to the same quarter a year earlier.
That’s due in part to the winter storm that hit the ski area in December 2017, causing some resorts to close.
There are many other reasons for the decline.
The National Ski Association expects the ski tourism industry to contract for the first time in 20 years this year, and the industry could drop by another 4.3% in 2018.
In a December letter to members, the association said ski resorts have a lot of room to grow in order to compete with other industries.
It cited the ski and snowboard industry as one example.
“While the industry is experiencing its own downturn, the industry has already made significant strides to grow and thrive and is in the best position it has been in decades,” the letter said.
“In addition, many of the ski areas and resorts are still in the growth stages of growth and have been in a much stronger position than they have been for the past several years.
This is a strong indicator that the industry will be able to stay in the market and thrive in the coming years.”
The resort industry also had a difficult time maintaining its profitability in the face of the snowstorm.
In November, the resort’s revenue fell by 8.3%, to $11.5 million.
In 2018, it was down 5.6% to $6.8 million.
The decline in revenue came at a time when the ski resorts had been struggling with lower than expected revenues.
The resorts were operating with less than $1 million in revenue for the last five years, according the National Snow Ski Association.
The recession also hurt the ski sector, which had been enjoying record-breaking years.
In 2016, ski resorts earned $1.6 billion, more than any other industry.
In 2017, they earned $2.4 billion, nearly $2 billion more than in 2016.
“Our resorts have been experiencing some very challenging times, with the recession and the winter storms and the fact that the ski season was the most challenging of any of our industries in the past couple of years,” Housers said.
However, the recession hasn’t been a major issue for ski resorts in the short-term.
The industry is still growing and, as Hous.s sales grow, he said, the resorts are growing even faster.
“They’re very excited about what’s going on in the industry, they’re very hopeful that it’s going to get better,” Hayser said.
In addition to being one of Colorado’s most popular resorts, the Denver-based Snow Mountain Resort is the second-largest in the state, behind the resort in Mammoth Lakes.
The resort has been building its reputation as a destination for snowboarding and snowmaking, especially in the winter months.
“The snow industry is a very important part of our economy and it’s a part of the business that we all work in, so it’s been an incredible experience,” Howser said, adding that it has become a major draw to people who work in the tourism industry.
He added that the resort is still in its infancy.
“We’re still a little bit ahead of the curve,” Homs said.
But, the outlook is not as good as it once was.
“It’s going in the right direction,” Hoser said of the resorts prospects.
“But it’s still a long way from where it was 20 years ago.”